Connecting mind and message
Our perception of the world is defined by cultural conditioning and expectations. Hence we judge what we see in the blink of an eye.
Our brains are genetically more adept at interpreting images than words, that is why we rely heavily on our visual sense in our everyday lives. Visual signals allow us to process information quickly – a red triangle means danger and a green light means go. The baker is white and the chimney sweep black. Visual clichés make our lives simpler because we instantly recognize their meaning, but when visual signals clash with our expectations we tend to respond with distrust. Ask yourself why police uniforms are not pink, or why engine oil and wine have disparate packaging styles.
Design can be beautiful, but it is not decoration. Instead, it is a series of strategic choices that impact the interpretation of our message. Appearance, title, or the first word of paragraph all stimulate our emotional system that govern our lives to a great extent. By leveraging the potential in tacit expectations we are more likely to engage the minds of our audience and bridge the gap between message and action.
To learn more about how you can communicate more efficiently, get in touch with Sviggum Design & Kommunikasjon AS on firstname.lastname@example.org or (+47) 57 67 10 20.