Connecting mind and message
– through insight, strategy and delightful user experience.
Our experiences are defined by cultural conditioning and expectations. Hence we judge what we see in the blink of an eye.
Our brains interpret images faster than words. That is why we rely heavily on our visual sense our everyday lives. Visual signals allow us to process information quickly – a red triangle for danger and a green light for go. Heuristics and biases make our lives simpler because we simply don’t have the time to process everything mentally, but when signals clash with expectations we respond with distrust. Ask yourself why police cars are not pink, or why engine oil and wine have disparate packaging styles.
By leveraging the potential in tacit expectations we are more likely to engage our audience and bridge the gap between message and action.
To learn more about how you can communicate more efficiently, get in touch with